Founded in 2007 by Juliana Cairone, an avid collector and historian of fashion.
Juliana as a young girl was so inspired after a visit to the Costume Institute at the Metropolitan Museum of Art, she wrote to the Met wanting to donate a piece from her Grandmother's collection. Diana Vreeland, who was a special consultant to the Costume Institute at that time, personally wrote a note to Juliana encouraging her love of fashion and collecting.
The pieces Juliana chooses for RARE vintage transcend trends and the focus of the highly edited collection is the timeless. The very best of two centuries of fashion can be found at RARE vintage. Juliana buys predominately from private collections and is thrilled and honored each time she is invited into someones home and shown pieces that make up a woman's or a families personal history.
Juliana, with her store RARE vintage, brings to New York haute couture and ready to wear from all of the major fashion capitals: New York, London, Milan and Paris.
New York designers found at RARE vintage include Claire McCardell, Valentina, Bill Blass, Halston and Stephen Sprouse.
From London, Juliana seeks out designs by Ossie Clark, Bill Gibb, Thea Porter and Zandra Rhodes.
Milan designers have included a museum quality collection of Gianni Versace metal mesh dresses and exceptional pieces of Valentino Couture, Roberto Capucci and Federico Forquet.
From Paris, a city Juliana visits often for buying trips, pieces by Yves Saint Laurent - both the couture and the Rive Gauche lines, Givenchy, Pierre Balmain, Madame Gres, Christian Dior and Balenciaga.
Juliana has also had an incredible and unrivaled collection of jewelry from designer and style icon, Tina Chow.
Pieces from RARE vintage have been featured in major magazines and worn by such celebrities as Angelina Jolie, Julia Roberts, Rachel Weisz, Anne Hathaway and Maggie Gyllenhaal. Fashion icons, Carine Roitfeld and Giovanna Battaglia have both worn pieces from RARE vintage. Lady Gaga has worn Valentino Couture, Norma Kamali and Givenchy Couture from RARE vintage.